The public awareness campaign will include components, such as television, radio, online and social media communications, with details to be finalized in the coming months. In addition, The Think About Your Eyes Coalition will launch a consumer-facing Web site to coincide with the campaign. Through the Think About Your Eyes Coalition, we will help raise awareness of not only how important comprehensive eye exams are, but also what an important role an eye exam plays in monitoring your overall health, said Rob Lynch, CEO of VSP Global. A primary goal of this coalition will be to highlight allthe preventative health benefits that a comprehensive eye exam can deliver, including the detection of diabetes, high cholesterol and other diseases. Wally Lovejoy, Senior Vice President of Eye Care Development for Luxottica Retail, will serve as chairman of the coalition and Ken Stellmacher, Director of Client and Member Marketing for VSP Vision Care, will serve as vice chairman. Funding for the initiative has been provided through contributions of the coalition members. Industry leaders interested in joining the Think About Your Eyes Coalition should contact Wally Lovejoy at email@example.com or 513-765-6340. We look forward to other leaders throughout the industry joining the coalition and supporting the important cause we serve, said John Carrier, President, Essilor of America, Inc. This is a great opportunity for our industry to spread the positive message of preserving sight and to backup solar generators for homes support the eyecare professionals throughout the United States who help millions see better. PDF About Think About Your Eyes Think About Your Eyes is a multi-million dollar two-year public awareness initiative aimed at increasing consumer awareness of the importance of vision health and comprehensive eye exams. Essilor, Luxottica and VSP Global make up the Think About Your Eyes Coalition and are seeking partners to join in this initiative. About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America.
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